PROJECTS / CREATION & OWNERSHIP

Ideas, tested through building.

A company, developing products, and the work of turning an idea into something useful. Each has its own scope and stage of development.

COMPANY FOUNDATIONCodeGenTechFounded 2020 · Active

AI PRODUCT VENTURETheraGenIn development · Public preview

WORKFLOW VENTUREMarketGenIn development · Early exploration

01 / Technology company

CodeGenTech

Software creation, architecture consulting, and independent product development.

Active

ConceptExplorationIn developmentActive

Company founded in 2020. Individual products and ventures have their own development stages.

Organisation: CodeGenerationTechnologies
My role: Founder & CEO
Milestone: Founded 2020

The direction

Bringing software engineering and architectural thinking into the practical work of creating and maintaining useful systems.

The approach

A company through which I pursue engineering, technology consulting, and independent software products. The work connects understanding a problem with building and refining an appropriate solution.

Context, trade-offs & public evidence

Architectural & scope considerations

Client work, product exploration, and developing ventures require different commitments. Each needs a clear scope and an honest account of its maturity.

Lessons

Construction tests ideas against constraints. The process leaves room for revision rather than assuming the first design is the final one.

Verified public evidence

The public company and leadership pages identify Nathan Alard as founder and CEO and describe the company’s software, consulting, and product work.

Visit CodeGenTech Company background

02 / AI-enabled product venture

TheraGen

An exploration of AI-assisted reflection and human-centred digital support.

In development

ConceptExplorationIn developmentActive

Public product site; development scope and availability may change.

Organisation: CodeGenTech
My role: Product development through CodeGenTech

The direction

Exploring how a digital interface can create space for personal reflection and supportive conversation.

The approach

An AI-enabled application venture with a public product website. Its development sits within the wider CodeGenTech product practice.

Context, trade-offs & public evidence

Architectural & scope considerations

Careful scope, privacy, and clear limits around automated responses are important design considerations for AI-assisted reflection.

Lessons

In a developing product, a clear problem and careful boundaries matter more than a broad list of promises.

Verified public evidence

TheraGen has a public product website and is linked from CodeGenTech’s portfolio.

Visit TheraGen

03 / Marketing automation venture

MarketGen

An early-stage software venture exploring marketing workflows and automation.

In development

ConceptExplorationIn developmentActive

Early-stage product exploration. The public site describes an early offering and seeks founding customers.

Organisation: CodeGenTech
My role: Product development through CodeGenTech

The direction

Exploring how software can help organise marketing work and reduce repetitive steps.

The approach

A product direction in marketing automation, developed through CodeGenTech and presented on its own public website.

Context, trade-offs & public evidence

Architectural & scope considerations

Automation is useful when it supports a clear workflow. Product scope and development priorities need to remain grounded in practical needs.

Lessons

Early work involves choosing which problems to pursue and what to leave out. Product claims should develop with the evidence.

Verified public evidence

MarketGen’s public site describes the product as early and seeking founding customers; CodeGenTech links to it as a venture.

Visit MarketGen

04 / THE CURRENT CODE PROFILE

Other explorations, in code.

My current GitHub account is NathanJosephAlard. The profile is a separate view of public repositories and ongoing technical exploration.

Explore GitHub